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Google Analytics Goal Conversion

Making Google Analytics Goal Conversion figures more meaningful! A bookmarklet to convert conversion percentages to actual values.

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After

Google Analytics Goal Conversion analysis is great... but on thing that annoys me slightly is that it only shows conversion as a percentage of clicks.

Personally I'd like to see actual values..

Consider: you send out a mailshot and 480 people click on link A and 76 on link B.

Google Analytics tells you that 3.54% of clicks on A were converted to sales compared to 23.85% of clicks on B.

Personally I think that information isn't immediately valuable... We I'd like to see is that really 17 people were converted from click A and 18 folk from click B.

Browser Bookmarklet: Google Analytic Goal Conversion

So we've built a little bookmarklet to convert the data on the page from percentages to numbers.

Using the bookmarklet is simple.

  1. Bookmark the link above and put it somewhere handy...
  2. Go to Google Analytics » Traffic Sources » Keywords (as an example)
  3. Click on the "Goal Conversion" tab to see Conversions versus Keywords
  4. Click the Bookmark!